How do I review a category performance?

How do I review a category performance?

This task has the following steps:

1. Category Performance Review Step.
2. Review Retail Strategy Step.
3. Assign Category Role Step.
4. Assign Category Strategies Step.
5. Assign Category Tactics Step.
6. Set Targets and Approve Category Plan Step.

What is effective category management?

Effective Category Management encompasses a multitude of areas including but not limited to: Supplier relationship management. Supplier evaluation and appraisal. Effective communication incorporating soft skills. Market analysis, competitive forces and external factors.

What should a category review include?

What is a category review? Suppliers often prepare category reviews and present them to retailers to give suggestions on how the categories overall performance can be improved. Suggested changes can include changes to the product range, space allocations, promotion strategy, etc.

How do you grow your category?

There are three ways to grow categories – broaden the audience (penetration), serve more occasions (frequency) and earn a premium (price per occasion). First, broadening the audience. This is about understanding the barriers to usage and evolving the category to appeal to more people.

How do you develop a category strategy?

A guide to creating a winning category strategy

1. Decide on your category definition and role. Before you can think about creating your category strategy, you need to first decide on the definition of each category.
2. Analyse all possible data.
3. Decide on your strategy and match it with the appropriate tactics.
4. Implement.

How do you conduct a range review?

TIPs to BOOST your Category Range Review Results!

1. Understand how reviews work.
2. Determine the KPI’s of your Retail Buyer.
3. Know your Category and your Range.
4. Understand the Category Influencer Metrics.
5. Determine your Product and Category Risks.
6. Plan out your Retail Activation Tasks.

What are the advantages of category management?

Benefits of Category Management. From a manufacturer’s perspective, category management stimulates the growth of their category and their brands. The process allows them to collaborate with retailers to strongly influence consumers at the store. Moreover, as category captain or category advisors, participating manufacturers benefit from value

How to build a great category management process?

– Represent own function during the Category Management process. – Deliver the project on time with the agreed deliverables. – Develop and implement the category strategy.

What is category Management and how do you use it?

Define the Category. A category should consist of products that serve the same or similar purpose.

Assess the Role of the Category. Now that we have defined the category,it is necessary to decide its role.

Assess Performance.

What are category management strategies?

Category management is a strategic approach that aligns procurement with the overall vision and objectives of the organization. By making the transition from a traditional to a strategic model, companies that have a category management-driven approach achieve new levels of stakeholder alignment.