How do you make a winning proposal theme?

How Are Win Themes Developed?

Evaluate the Customer. Identify the evaluators.
Evaluate Your Solution. A compelling win theme lists the features of your solution that address the customer’s concern.
Prove Your Ability.
Distinguish Your Offer.

What are good win themes?

101 Win Themes for All Occasions

Small, nimble.
Innovative.
Not distracted by mergers and acquisitions Because we are privately owned, we are not distracted by the mergers and acquisitions that limit our competitors’ responsiveness.
Efficiency.
Responsive.
Lower cost.
Reliability.
Seamless.

What is a win theme in a bid?

A win theme is the reason why your company should be awarded the contract. It is something that can be stated clearly and succinctly in your opening/Executive Summary, and then guides every part of your proposal thereafter.

What is win strategy?

A win strategy is a company’s plan for “how to” win the opportunity. It represents a deep understanding of your prospect. It articulates your solution features, benefits and proof points. It identifies your prospect audience and frames everything you know in their context.

How many win themes should a proposal have?

Effective proposals usually have no more than one or two win themes that are focused on what customers care about the most – typically low cost, low risk, proven solutions, innovation, or performance-based accountability.

What is the theme of the chapter the proposal?

The theme of the Story The play is about the tendency of wealthy families to seek matrimonial ties. The real purpose is to increase their estates and landed properties.

How do you get a win win outcome?

A win-win negotiation is a careful exploration of both your own position, and that of your opposite number, in order to find a mutually acceptable outcome that gives you both as much of what you want as possible. If you both walk away happy with what you’ve gained from the deal, then that’s a win-win!

What are the five strategic elements?

An effective strategy contains five key elements: Arenas, Differentiators, Vehicles, Staging, and Economic Logic. Remember that it’s important to consider each element in the diamond because they are all interrelated and mutually reinforcing.

What is the theme of a proposal?

What is a Theme? A proposal theme is most commonly defined as a “central idea (feature and benefit) that is supported or proved”. Most proposal experts generally agree that themes and supporting discriminators are the MOST EFFECTIVE way to distinguish your proposal from the competition (other than price).

What knee should you propose on?

left knee
Today, it’s one of our favourite traditions of a marriage proposal. If you’re wondering which knee you should propose on – convention dictates that your left knee should be on the ground, the ring box should be in your left hand, and the box should be opened with your right hand.

What are “win themes” in a proposal?

Using a “win” theme is one way that companies keep that focus and write proposals that aren’t just compliant, but compelling. However, a misunderstanding of what win themes are and how to apply them to a proposal can diminish their value or make them nonexistent in your final product.

What is a “win theme” and why should you use one?

Do you have a complete proposal strategy?

When you are racking your brain trying to come up with winning theme ideas or quality theme statements, you really should be creating a complete strategy. Yes, that includes positioning (which includes differentiators). But a complete proposal strategy includes so much more.

Is your win theme a shot in the dark?

But often, we bid on work based on the face value of what’s in the request for proposal and work statement. If you don’t know the back story, or can’t read between the lines, your win theme is a shot in the dark.