What is Comscore Mobile Metrix?

What is Comscore Mobile Metrix?

Comscore Mobile Metrix® captures total mobile audience behavior on browsers and apps across smartphones and tablets. Comprehensive reporting provides metrics such as reach, unique users, page views, browsing duration, demographics and average daily visitors.

What is Comscore measurement?

Comscore’s ranking system is an aggregated list of their audience measurement services across platforms like TV, mobile, and online. It is further broken down into five measurements: total unique visitors or viewers, reach, composition index UV, total hours per month, and average time spent per month.

What is Comscore MMX?

MMX Multi-Platform offers comprehensive, person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, time spent and cross-visitation.

What is Comscore panel?

comScore employs an Internet panel methodology which provides a comprehensive view of. the PC-based Internet activity of a panel of web users, across all web entities, regardless of. browser type. The panel methodology allows comScore to have visibility into exposure to.

What is Comscore data?

Comscore is a global media measurement and analytics company. They offer 3rd-party measurement of audience demographics and performance for media across multiple mediums. The idea behind 3rd-party audience tracking is to bring transparency to media and marketing, so businesses can use data to drive growth.

How accurate is Comscore?

At Comscore, we believe that panel-based audience measurement reports are accurate and reliable and the only way to truly count the number of people visiting Web sites. Not cookies and not machines but people – the key audience metric that advertisers and their agencies need when formulating media plans.

What is Nielsen and Comscore?

Watch Out, Nielsen ONE, Comscore Is Busily Building A Unified Cross-Platform Measurement Offering Of Its Own. Nielsen, Comscore’s longtime rival, is also working on a cross-platform measurement solution called Nielsen ONE, which is set for release in the fourth quarter of this year.

How does Comscore get their data?

We collect data directly from individuals who have opted to participate in our panels and surveys. We also collect data through websites and mobile apps, as well as from our customers and other partnerships.

What is comScore data?

Is comScore MRC accredited?

Comscore’s TV ratings are currently unaccredited, and have been in an inactive MRC status since 2018.

Is Comscore MRC accreditation?

Is comScore data reliable?

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences.