What is a Cold Activated can?
The new cold activated can features temperature sensitive Rocky Mountain logos on both sides of the can, which turn blue when the beer is ice cold and ready to drink.
What beer can changes color when cold?
Coors Light
Thanks to CTI’s ink, the mountains on Coors Light cans turn blue when the beer reaches optimal drinking temperature (roughly 43�-50�F).
What is cold activated beer?
The Cold Activated Bottle is designed to ensure that drinkers experience the coldest, most refreshing beer possible,” says Andy England, chief marketing officer for Coors Brewing Company. Coors Light is supporting this effort with focused advertising and point of sale materials nationwide.
How do you know if Coors is cold?
The label on the company’s Cold Activated Bottle for 12-oz glass bottles of Coors Light indicates when it’s ready for drinking. Thermochromic inks used on the label’s white lettering and Rocky Mountain icon turn blue once the beer reaches optimal drinking temperature.
How does the Coors Light label work?
Solution: Coors figured out how to put temperature-sensitive ink on its labels. It starts turning blue, says Coors, when the beer inside hits 47 degrees and finishes the process finishes at 43 degrees.
What are Coors Light cans made of?
Coors first deployed aluminum cans in 1959. The can had been in development for years under a company-funded, self-manufacturing scheme by its Porcelain Division. The latter made ceramic equipment used or sold by Coors including beer filters and lab vessels.
What was the original Coors beer?
A beer first brewed in Golden, Colorado, in 1873 is being re-branded and re-launched—and Newfoundland and Labrador has been chosen as the first spot to brew the new beer. Coors Banquet, sold in a well-known golden can, has been renamed Coors Original.
How cold should Coors Light be?
If you head to a respected beer source like CraftBeer.com, you’ll find that American stouts should be served at 50 to 55 degrees, whereas you can drink American pale ales a bit cooler, from 45 to 55 degrees, and American lagers – which get us closer to that Coors Light – taste best at a chilly 40 to 45.
Do the mountains still turn blue?
While Coors maintains that the details are a trade secret, observation has shown that during the chilling process the mountains adorning the labels begin to turn blue at 48 degrees Fahrenheit and reached their full color at approximately 40 degrees.
Can turns blue when cold?
Our fingers, toes and ears are the most vulnerable to the subzero temperatures. However, since your fingers are turning blue for an extended period of time, you may have a condition called Raynaud’s phenomenon. When we are exposed to the cold, our bodies conserve heat by decreasing blood flow to our hands and feet.
Is Coors shipped cold?
Coors Light, promoted as “cold lagered, cold filtered and cold packaged,” is now brewed in eight breweries around the country, including a few on the East Coast so not all Coors are brewed with Rocky Mountain water. 4) Cult classic. For decades Coors was only available in 11 states– all west of the Mississippi.