Why are focus group discussions important?

A Focus Group allows the researcher to gather more information in a shorter period of time, generally two hours. Focus groups can provide insight into complicated topics where opinions or attitudes are conditional or where the area of concern relates to multifaceted behavior or motivation.

How is focus group discussion done?

FGDs are a predetermined semi-structured interview led by a skilled moderator. The moderator asks broad questions to elicit responses and generate discussion among the participants. The moderator’s goal is to generate the maximum amount of discussion and opinions within a given time period.

What are the characteristics of focus group discussion?

The general characteristics of the Focus Group are people’s involvement, a series of meetings, the homogeneity of participants with respect to research interests, the generation of qualitative data, and discussion focused on a topic, which is determined by the purpose of the research.

What are the benefits of focus groups?

Advantages of Focus Groups

Clarify and test pre-conceived notions and findings.
Understand met and unmet needs.
Hear customer feedback in their own words and voices.
Uncover ideas and issues that initially may nay not have been considered – but are important to the customer.
Discover the decision making process.

What are the advantages and disadvantages of focus group discussion?

Focus groups are usually tools used by the advertising industry to measure the potential impact of a new product.

Advantage: Easily Measure Customer Reaction.
Disadvantage: Not as In-Depth as Other Market Research.
Advantage: Time-Saving Opportunity.
Disadvantage: Expense.
Disadvantage: Moderator Bias.

What are the advantages and disadvantages of focus groups?

What are the examples of focus group discussion?

Examples: A focus group of parents of preschoolers meets to discuss child care needs. Parents share their views on local child care programs, and on what could be done to improve them. A focus group of senior citizens meets at the new senior center.

What is a focus group and what are they used for?

A focus group is a carefully planned discussion led by a moderator designed to gather opinions on a defined topic. While focus group research is an excellent methodology to meet many research objectives, there are times to use them and times to not use them.

What is focus group discussion and its advantages and disadvantages?

Compared to individual interviews, focus groups are not as efficient in covering maximum depth on a particular issue. A particular disadvantage of a focus group is the possibility that the members may not express their honest and personal opinions about the topic at hand.

Why is a focus group better than a survey?

Surveys let you collect feedback from several customers in a cost effective way. Focus groups help you collect more in-depth customer feedback, but they can be more costly and time consuming to run than surveys.

What are the limitations of focus group discussion?

Here are the significant disadvantages of focus groups:

1- More Expensive to Execute Than Surveys.
2- Participants Can’t Voice Their Opinion Freely.
3- Hard to Get Honest Opinions For Sensitive Topics.
4- Results Are Biased.
5- Might Not Be a True Representation of Your Target Group.
6- Not Ideal For B2B Research.

When would you use a focus group?

Why a focus group is appropriate: Focus groups are beneficial when the goal is to generate an explanation. If an issue or problem is identified in a quantitative study and you want additional information on why it is an issue or problem, a focus group provides an avenue to gather this information at an affordable cost.

How to conduct a successful focus group discussion?

Focus Group Preparation.

Components of a Good Focus Group Script.

Best Practices for Wording Focus Group Questions.

Ideas to Increase Focus Group Participation.

Overcoming Focus Group Obstacles.

After Your Focus Groups.

Conclusion.

How do you conduct a focus group discussion?

Be sure to make the location and time of the FGD are clear to all participants.

If you anticipate some participants not showing up,invite 10-20% extra participants.

Be sure that the FGD is in a public place that is convenient for participants.

Make sure that the setting does not bias the information being collected.

What are good questions to ask a focus group?

How familiar are you with the product?

Overall how satisfied are you with the product?

What is your impression of the product?

What specific features of the product impressed you?

What features of the product disappointed you?

How likely are you to purchase this product?

How likely would you be to recommend this product to a family member or friend?

How to successfully organize a focus group?

Be clear on your topic –. Have a clear idea of the topic you are organizing and the type of questions you want to ask in your focus group.

Advertise your research –. It is important that you know where to look for people for your focus group.

Organize a meeting place –.

Make it personable –.

Record the focus group –.