Why do cereal boxes not have toys anymore?
Food 52 reached out to Kellogg’s to ask why most cereals no longer have toys, and while they didn’t give a clear-cut answer, they said their marketing department made the decision after conducting “in-depth research.” Instead, boxes now offer an access code that can be redeemed for online rewards or contests.
How do you collect cereal boxes?
Collecting cereal boxes? If bugs or storage space are a problem, dump the cereal and keep only the box, folding it along the creases. Put the box inside a plastic bag to protect it from humidity.
What year was Bruce Jenner on Wheaties box?
Particularly Jenner’s 1977 Wheaties box. “One hot item selling on eBay is the Wheaties cereal box cover that shows Jenner passing the finish line at the 1976 Olympics,” the Wrap reported last month after Jenner’s interview with Diane Sawyer.
Do prizes still come in cereal boxes?
I recently realized, however, that most cereals no longer offer an in-box promotional prize, regardless of sugar content or the age group they’re being marketed to. Gone are the days of free color-changing spoons, limited-edition Pez dispensers, and Darkwing Duck fanny packs.
When did cereal stop having prizes?
Back in 1974, cereal box toys were deemed so successful at convincing kids they absolutely need that box for breakfast that the Federal Trade Commission considered banning all TV advertising of the premiums. Then FTC Chairman Lewis A.
Do people collect old cereal boxes?
But while nostalgia may be universal, the cereal box collecting community is remarkably small: Liebig, who also runs a site called CollectingCandy.com, estimates that there may only be a few dozen active collectors out there today.
Has Caitlyn Jenner been on a Wheaties box?
Related Video. Jenner was not just a face on the Wheaties box back in the 1970s; she was also a representative for the brand.
Which cereal has athletes on the box?
Wheaties
Wheaties is a brand of breakfast cereal made by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States.