Is the SuperJam healthy?
SuperJam is a delicious range of jams and marmalades. They’re “super” because they’re made with “superfruits,” such as cranberries and blueberries, and fruit juice, rather than sugar, meaning they’re healthier than your average pot of jam.
How did Fraser Doherty come up with SuperJam?
In 2003, fifteen-year-old Fraser Doherty charmed his way into a meeting with a national supermarket buyer. Dressed in his dad’s old suit, Doherty pitched a high-powered retail executive on SuperJam, the all-fruit jelly he cooked on his parents’ stove using a generations-old family recipe.
When did super Jam start?
“SuperJam launched nationally in Waitrose in 2007, selling over 1,500 jars in one store on day one,” says a justly proud Fraser. Other leading supermarkets soon caught on. You can now find SuperJam in Waitrose, Sainsbury’s, Asda, Morrisons and Booths stores up and down the UK.
What is Fraser Doherty famous for?
Fraser Doherty was just 18 when he became one of the UK’s youngest ever self-made millionaires. His unlikely route to […] Fraser Doherty was just 18 when he became one of the UK’s youngest ever self-made millionaires.
How old is Fraser Doherty?
33 years (December 30, 1988)Fraser Doherty / Age
When was Fraser Doherty born?
December 30, 1988 (age 33 years)Fraser Doherty / Date of birth
What age was Fraser Doherty when he started his business?
14-year-old
He had been propelled on to the stage by his story – a 14-year-old boy who had started making jam based on his grandmother’s recipes before persuading Waitrose to stock his products across their UK stores. He was just 18 when the breakthrough came. It was to lead to a clutch of entrepreneurial awards and later an MBE.
Who is Fraser Doherty?
Fraser Doherty, now 24, set up SuperJam at 14, using his Gran’s jam recipes. After selling his produce at farmers’ markets and to delicatessens, he developed a method of producing jam 100% from fruit.
What happened to SuperJam?
Before long, his products were being stocked in big chains such as Tesco, Sainsbury’s, Morrisons and Asda and his business was turning over about £1m a year. But as the years went on, one by one the big supermarkets dropped SuperJam from their listings.
What supermarkets does SuperJam supply?
SuperJam now supplies over 2,000 supermarkets around the world (incl. Tesco, Asda Wal-Mart, Morrisons, Sainsbury’s, Waitrose) in countries including Australia, Russia, Denmark, Finland and Ireland. Q1. Fraser, tell us a little bit about your background and what led to you to becoming an entrepreneur and setting up SuperJam.
What has happened to Jamie Fraser?
Aside from his motivational work, Fraser’s focus in recent years has shifted away from his jam business, which he says is now “ticking along”. A few years ago, he linked up with fellow Scottish entrepreneur James Brown to co-found Beer52 – an Edinburgh-based club which imports craft beer from around the world.