What is plain folks in advertising?
PLAIN FOLKS: This is a way that a speaker convinces an audience that an idea is good because they are the same ideas of the vast majority of people like yourself. Examples: “This is the will of the People”, “Most Americans…”.
What is an example of card stacking?
Basically, Card-Stacking means stacking the cards in favor of the product; advertisers stress is positive qualities and ignore negative. For example, if a brand of snack food is loaded with sugar (and calories), the commercial may boast that the product is low in fat, which implies that it is also low in calories.
What is an example of bandwagon advertising?
Advertising. Companies use advertising to convince a customer that they are joining a much larger group of happy customers. A famous example of bandwagon advertising is on every (somewhat misleading) McDonald’s sign. It’s easy to order a burger when you know that there are potentially billions of satisfied customers.
What are some examples of plain folks advertising?
Plain Folks is using people who represent the “typical” target of the ad to communicate to the audience that “this typical person just like you would buy this, so should you!” Example 1 Subway is a well known example of using plain folks as a technique. Subway uses Jared Fogle as a message to consumers that eating Subway makes you lose weight.
What does plain folk mean in the McDonalds commercial?
Plain Folks. The “Despicable Me” McDonalds commercial is a great example of plain folk, which is a propaganda technique used when putting a famous person or character as a common man. The Minions from the movie Despicable Me come out and are put as common people that order the McDonald’s Happy meal and are entertained being in McDonalds.
What are some examples of plain folks in literature?
Subway is a well known example of using plain folks as a technique. Subway uses Jared Fogle as a message to consumers that eating Subway makes you lose weight. They are implying to costumers that ‘if Jared can do it, so can you!’
What is an example of a plain folks appeal?
Examples of the Plain Folks Appeal. For example, imagine a commercial that shows an ordinary family sitting at the table eating breakfast. The commercial explains that the dad is eating Cheerios to lower his cholesterol. If a father who also happens to have this condition sees the advertisement, he may be more likely to purchase the cereal.